Your website should be completely dedicated to you and your work. Think of it as a studio visit or a reading where you are not present. A visitor to the site should be able to find all of the information they need - including images of your work (in detail if needed), excerpts from your writing, information about your career, a bio and/or statement, and any relevant press or reviews. They should be able to get press releases or printable images, find your contact information, and learn about your upcoming public events and projects. It is a tool to communicate with your audience as well as allow them to communicate with you. It can also be used to promote the work of fellow artists, social causes, or keep people up to date with your process.
A well designed, functional website is a great promotional tool for both emerging and mid-career artists. Whether you choose to design your own website or hire someone, you will have a tool that anyone in the world can access to learn about you and your work at anytime.
Types of Websites
The internet now offers many methods for creating a variety of sites. Before you begin building a site you should assess what type of site you are interested in creating.
Portfolio site - This type of site is an archive of all of your work, compiled in one location. You determine how comprehensive the archive is. If you also have project specific sites or a blog, make sure that you link to them from this site. Examples include:
Blog -This can be a traditional blog format where you share images, thoughts, processes etc. More on this below.
Project based site -If you work on large projects or a project-by-project basis you can consider creating a separate site for each project. For examples see the project-based sites page
Web as platform for work -The internet/websites can also be used as tools to realize a specific work or body of work.